Description

About the Role:

Groww is looking for a Growth Intern to drive high-quality traffic using CRM channels for one of its primary verticals, including Groww Credit. This role demands creativity, analytical thinking, and a deep passion for engaging users through targeted communication channels.

The intern will be responsible for CRM campaign design, execution, and reporting on campaign results, conversions, and key KPIs. They’ll work closely with cross-functional teams to design impactful campaigns aligned with user insights and business objectives.

Key Responsibilities

• Drive user engagement and retention using CRM channels such as Push Notifications, WhatsApp, Email, SMS, and RCS.
• Take end-to-end ownership of CRM campaigns, from ideation to execution.
• Manage daily communication campaigns to drive app activity and user engagement (DAU, WAU, MAU).
• Design drip campaigns and drop-off journeys to increase product conversions.
• Optimize key campaign metrics like Delivery %, Click-Through Rates (CTR %), and conversion rates.
• Collaborate with teams across Business, Product, and Creative to execute effective campaigns.
• Ensure efficiency and timely delivery of CRM initiatives.
• Analyze and report on campaign performance, identifying insights to improve future campaigns.

Key Technical Skills

CRM Campaign Management, Customer Segmentation, Lifecycle Marketing, Data Analysis, Reporting, Communication, Coordination, Problem Solving

Requirements

• Bachelor’s or Master’s Degree in a relevant field.
• 1-2 years of experience in CRM, Growth, or Marketing roles.
• Familiarity with CRM platforms such as WebEngage, MoEngage, or CleverTap.
• Strong understanding of customer segmentation and lifecycle marketing strategies.
• Analytical mindset with the ability to interpret data and optimize campaigns.
• Self-starter able to manage projects independently.
• Excellent communication and coordination skills for working with cross-functional teams.
• Passion for growth, experimentation, and understanding consumer behavior.
• Ability to work on challenging problems and thrive in a fast-paced environment.
• Deep focus on delivering customer delight and willingness to continuously learn and grow.

About Groww:

Groww is India’s fastest-growing financial services company, dedicated to making financial services accessible to every Indian through a multi-product platform. Every day, Groww empowers millions of customers to take charge of their financial journey by delivering intuitive products designed around radical customer-centricity. The company values ownership, integrity, and the passion to challenge the status quo.

Groww’s vision is for every individual to have the tools, knowledge, and confidence to make informed financial decisions. The company’s culture is driven by collaboration, transparency, and simplicity, where hierarchies fade and individuals can be themselves while building meaningful careers.